RMD is Suing JUMIA Over Unauthorised use of His Photo, Fans React
Nollywood star
Richard-Mofe Damijo is ready to drag popular online shopping
mall Jumia to court over the unauthorized use of his photo on the
brand’s Fashion Instagram page.
The 55-year-old
actor called out Jumia for the consistent use of his image to promote
their products without his permission after they posted his photo on their Jumia Fashion Instagram
page yesterday.
According to RMD’s publicist, the unauthorized use of
RMD’s image by the online fashion and beauty retailer has been ongoing for
a while and has had the effect of portraying to unsuspecting customers that
Jumia enjoys the patronage /endorsement of RMD.
RMD believes
that the unauthorized use of his image to promote Jumia products and
website has enhanced brand awareness about Jumia’s fashion line at
his expense. The Diamond Ringactor is said to have asked
his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia on
the matter but they have been defiant and unapologetic.
Even though they
admitted to taking the images from the actor’s Instagram page, they claim
there is no copyright infringement case since the image was on a public
platform. Jumia has since taken down the photo but RMD’s lawyer stated that
they have shown no remorse nor offered any conciliatory compensation.
Jumia’s
behaviour has caused the actor to pursue a lawsuit against them for
punitive and exemplary damages for the infringement of his image rights. Jumia
is yet to release a statement on this.
Meanwhile see
what fans think.
OJPals, what do you think? Tell us in the comments!
@OJ’s Blog EXCLUSIVE
Email:
olumidejohnson.blogs@gmail.com
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